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Sean John is a clothing and fragrance line founded by hip-hop mogul Sean Combs A.K.A. Sean John, in 1998. The name is taken from Combs' first and middle given names.

People representing the brand include Combs himself, rappers such as T.I., Fabolous, The Game, Daddy Yankee (Reggaeton star), basketball stars including Dwyane Wade and Tristan Sooklal, plus models Tyson Beckford and Kevin Navayne.

Sean "Diddy" Combs has always incorporated his acute sense of style into every aspect of his life. In 1998, Mr. Combs decided to fulfill a life-long dream when he launched a signature collection of sportswear under his name Sean John. Mr. Combs created the line to fill a void in the market for well-made, sophisticated fashion forward clothing that also reflected an urban sensibility and style.

"I always had the idea that I would start my own apparel line, but I wanted to make sure the timing was right and that I had the time to devote to it," said Mr. Combs. Since its launch, Sean John has enjoyed critical and commercial success. Through the support of both the fashion community and retailers, Sean John has quickly grown from an urban label to an international brand.

Sean John has become a usual suspect at the prestigious award ceremony for the Council of Fashion Designers of America (CFDA) held annually in New York. For five consecutive years since 2000, Sean John has been nominated for its excellence in design. Sean John shares this distinction with an elite group of designers that include Marc Jacobs and Helmut Lang. In 2004, Sean John was awarded the CFDA Men's Designer of the Year award.

Industry insiders and the media largely credit Sean John with the return of excitement to the world of fashion. In February of 2001, Sean John successfully produced the first nationally televised runway show during Fall Fashion Week when it simultaneously aired live on E! Television and the Style Network. During fashion week in February of 2002, the New York Times conferred Sean John with a front-page story on the fashion house.

"We are not in the clothing business for a quick hit. We are truly committed to the expansion and growth of the mens' marketplace and will use all of our resources to ensure that quality in both design and production of Sean John always exceeds your expectation," said Combs. "We would ultimately like to have Sean John viewed as the 'future of fashion.'"