THE PRESS RELEASES

A Toronto Week of Style courts the real powerhouse of the fashion industry - The Consumer

Attention: Fashion Editors

Toronto, Canada (May 1, 2007) – In a revolutionary move, the Toronto Week of Style has been created to focus on the most powerful person in the fashion industry -- the consumer.

Executive Producer of the Toronto Week of Style, Zaigham Zulqernain says, “The biggest complaint from people when they leave fashion shows nowadays is that they have to wait nine months to buy what they saw. Because the Toronto Week of Style focuses on what is currently in retail outlets, that is no longer an issue. As a result, we are expecting 10 000 buyers. The internet has made today's consumer more savvy and educated than ever, as a result they know what they what when they see it and they want it now.

Canada does not have the same system of buyers as the rest of the world -- and with Luminato making sure that Toronto will never get the same type of funding that Montreal gets to bring in international buyers and media -- it is imperative that we bring in and focus one of the hidden gems that this city has ...some of the best boutique shops in the world.”

What: Toronto Week of Style

When: May 23rd - 26th, 2007

Where: Various locations around the City of Toronto:
- Arcadian Court
- Berkeley Church
- Ontario Heritage Centre (10 Adelaide Street E)
- the Docks Entertainment Complex

About the Toronto Week of Style

The Toronto Week of Style, (http://weekofstyle.com), taking place this May 23rd - 26th, 2007, was created to support the up and coming talent in the style industry, both locally and globally. It will do so by creating a promotional channel for all creators of lifestyle components (including but not limited to fashion, cosmetics, hair care, liquor, phones, and cars), with a secondary focus on providing marketers with a viable marketing channel to communicate directly with the cultural tastemakers that create and drive the trends that guide the mass consumer (being both the creators of style and those that partake in it).

We believe that fashion is the foundation of style and will always remain an important part of it. Fashion weeks around the world still play a vital and important role as its sole purpose is to feed the retail distribution channels so that fashion designers can earn a living. Whereas, the Toronto Week of Style is important because it provides a direct channel to the consumer for both the brand/fashion designer and the store that sells the product, whether that brand is a huge fashion icon or an up and coming designer.

The Toronto Week of Style consists of six fashion shows over four days:

- bambumoda: The show will act as trend forecaster for what’s going to be the hot item/fashion accessories/clothing, etc. All brands involved will be hand-picked, making this one of the hottest tickets in the marketing and trend forecasting world.

- The final judging and showcase event for Canada’s first ever ‘fashion fringe’ competition. Inspired by the wildly successful event that takes place during London Fashion Week, Fashion Fringe is the first ever national campaign to recruit the hottest undiscovered design talent in Canada.

- the Art of Denim. The Week of Style will partner with three to five of the hottest brands of denim to showcase their lines.

- The Sweet Escape - The 1st Annual Bikini Fashion Show. Week of Style will partner with various retailers of swimwear to put on what is sure to be the steamiest event of the season. - Lust & Seduction - The 1st Annual Lingerie Fashion Show. Week of Style will partner with a retailer of lingerie to put on what is sure to be the most talked about event of the season.

- Sparkle!…Canada’s premiere pop culture fashion event. Borrowing from various aspects of pop culture, Sparkle will explore the world of high-end fashion with an evening of music, gorgeous people and a behind-the-scenes look into the world of glitz and glamour. The evening will present to consumers clothing and accessories in the vein of VH1’s Fashion Rocks with an infusion of pop culture.

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