THE PRESS RELEASES

Style Council of Canada presents the Toronto Week of Style

Attention: Fashion Editors

Toronto, Canada (March 25, 2007) – The Style Council of Canada is pleased to announce the launch of the Toronto Week of Style, a celebration of Art, Design, Film and Fashion. For the launch of the event, the Toronto Week of Style will focus on fashion by mounting six fashion shows over four days.

Executive Producer of the Toronto Week of Style, Zaigham Zulqernain says, “We believe that fashion is the foundation of style and will always remain an important part of it. Fashion weeks around the world still play a vital and important role as its sole purpose is to feed the retail distribution channels so that fashion designers can earn a living. The Toronto Week of Style is important because it provides a direct channel to the consumer for both the brand/fashion designer and the store that sells the product, whether that brand is a huge fashion icon or an up and coming designer."

The fashion shows are being organized into streams, as opposed to focusing on particular designer. These stream are meant to showcase different areas of style and more importantly the fact that Canadian Designers can stand up with any International Designers in any category. Each show will have a cancon aspect to it in that at least 40% of the designers will be Canadian. The difference being that one will not which one it is until after the fact.


What: Toronto Week of Style

When: May 23rd - 26th, 2007

Where: Various locations around the City of Toronto:
- Arcadian Court
- Berkeley Church
- Ontario Heritage Centre (10 Adelaide Street E)
- the Docks Entertainment Complex



About the Toronto Week of Style

The Toronto Week of Style, (http://weekofstyle.com), taking place this May 23rd - 26th, 2007, was created to support the up and coming talent in the style industry, both locally and globally. It will do so by creating a promotional channel for all creators of lifestyle components (including but not limited to fashion, cosmetics, hair care, liquor, phones, and cars), with a secondary focus on providing marketers with a viable marketing channel to communicate directly with the cultural tastemakers that create and drive the trends that guide the mass consumer (being both the creators of style and those that partake in it).

We believe that fashion is the foundation of style and will always remain an important part of it. Fashion weeks around the world still play a vital and important role as its sole purpose is to feed the retail distribution channels so that fashion designers can earn a living. Whereas, the Toronto Week of Style is important because it provides a direct channel to the consumer for both the brand/fashion designer and the store that sells the product, whether that brand is a huge fashion icon or an up and coming designer.

The Toronto Week of Style consists of six fashion shows over four days:

- bambumoda: The show will act as trend forecaster for what’s going to be the hot item/fashion accessories/clothing, etc. All brands involved will be hand-picked, making this one of the hottest tickets in the marketing and trend forecasting world.

- The final judging and showcase event for Canada’s first ever ‘fashion fringe’ competition. Inspired by the wildly successful event that takes place during London Fashion Week, Fashion Fringe is the first ever national campaign to recruit the hottest undiscovered design talent in Canada.

- the Art of Denim. The Week of Style will partner with three to five of the hottest brands of denim to showcase their lines.

- The Sweet Escape - The 1st Annual Bikini Fashion Show. Week of Style will partner with various retailers of swimwear to put on what is sure to be the steamiest event of the season. - Lust & Seduction - The 1st Annual Lingerie Fashion Show. Week of Style will partner with a retailer of lingerie to put on what is sure to be the most talked about event of the season.

- Sparkle!…Canada’s premiere pop culture fashion event. Borrowing from various aspects of pop culture, Sparkle will explore the world of high-end fashion with an evening of music, gorgeous people and a behind-the-scenes look into the world of glitz and glamour. The evening will present to consumers clothing and accessories in the vein of VH1’s Fashion Rocks with an infusion of pop culture.


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